Aubrey Hinkson

Consultant, SPH Consulting Group

With over a decade serving as administrative and teaching faculty, Aubrey’s practice is rooted in proactive planning and harnessing the power of stakeholder engagement. She prides herself on successfully implementing marketing and branding frameworks in the higher education space. She was instrumental in developing and implementing the branding, marketing, and communications strategies during the establishment of a unified health system and the subsequent university merger that led to what is today Augusta University. During her time at Augusta University, she was challenged with multiple brand transitions and unique opportunities for process improvement and team transformation across both the university and affiliated academic health center. Most recently as interim vice president for communications and marketing, she was responsible for the development and implementation of marketing strategies to increase enrollment and initiatives to raise the brand’s profile through expert pitching and dynamic multimedia content. She has proven success engaging internal audiences to coordinate branding across academics, athletics, alumni, admissions and advancement. She received her Bachelor of Science in Marketing and Master of Science in Marketing from Clemson University.